The Perfect Partner
By Becky Stanley, Director of Marketing Communications, CGS

When show organizers and meeting professionals decide to outsource meeting planning, registration or housing services, they are doing much more than lightening the load on their in-house staff; they are building new contact points for their attendees and exhibitors. The selected service providers will often be an attendee’s first exposure to the organizer’s event, forming lasting first impressions.

Although some show organizers seek only to find vendors who provide good, solid services at the lowest cost, others find value in partnering with a supplier whose team works closely with the organizer’s staff to customize business solutions and implement best practices.

“We run a high volume and high touch show,” says Shell Walser of Consumer Electronics Show. “When I come across a potential obstacle I know I can rely on my registration company [ExpoExchange] to work with me to find and implement a solution. Their team environment mirrors the team environment at my association. It has been extremely easy to blend their team into my team.”

This feeling is echoed by Lynn Smith, CMP, Senior Director of Business Development and Conferences with Association of Fundraising Professionals, who says, “Our conference runs much more smoothly when we build a relationship with our service providers. Our attendees and our own staff benefit from partnering with a company with whom we can form a history and share suggestions. Our registration and housing company [ExpoExchange] has served as an example of patience, dedication and calm in a tumultuous industry.”

Finding the perfect outsourcing partner to handle critical registration, housing, and meeting planning is hard enough. Finding a partner whose culture and integrity presents a seamless extension of your organization is critical. For more information on how ExpoExchange can become your outsourcing partner, contact your CGS representative or email productinfo@expoexchange.com.