ExpoExchange Rolls Out New Lead Management Solution By Mark Kennedy, Vice President of Exhibitor Services, ExpoExchange In 1991, ExpoExchange introduced ExpoCard, which forever changed the way exhibitors collected and qualified sales leads on-site. This new system made it easier for attendees to get information on products and services by simply swiping an ExpoCard in an exhibitor's booth. Historically, there were two types of Readers available: Standard and Portable. The Standard Reader electronically read the attendee’s information, stored it in its internal memory and provided an immediate printout, but was not portable. The Portable Reader was a battery-operated unit small enough to carry throughout the booth for portable lead capture, but had no printout capabilities. ExpoExchange, again in the forefront of lead technology, has developed a new solution that will allow your exhibitors to maximize their lead capabilities and satisfy attendees. With the new ExpoCard Connect Mobile, you can now get all three features in one unit. ExpoCard Connect Mobile is a compact lead collection and qualification system that uses PalmOS technology to quickly and effectively capture contact and demographic information. Each hand-held unit features a touchscreen on which exhibitors can enter answers to a customized qualification survey. It’s small, it’s easy to use, and it’s fast. “ExpoCard Connect Mobile allows us to provide the exhibitor with the best of all worlds,” says Bob Lucke, President of ExpoExchange. “It is compact enough to be easily transported through an exhibitor’s booth, and provides a comprehensive qualification survey feature that allows the exhibitor to gain detailed information on each prospect. The printing feature on a unit this compact is truly unique.” Designed with exhibitors’ needs in mind, ExpoCard Connect Mobile offers: • Capture of contact information and show-specific demographics • Handheld, lightweight design with immediate print options • Flexible, unlimited survey questions and formats • Question branching capability • Easy-to-use, turn-key lead qualification • PalmOS touch-screen technology with user-friendly architecture • PC disk of leads at end of show ExpoExchange is committed to one goal—providing exhibitors with the very best in event services. ExpoCard Connect Mobile is the latest step in that on-going process. For more information on ExpoExchange services or on the new Expo-Card Connect Mobile, call Mark Kennedy at 301-662-9401, extension 2368.