Outsourcing – A Business Solution For The 90’S According to the Outsourcing Institute, global outsourcing will reach $121 billion by the year 2000. In the meetings industry, outsourcing for non-core services such as meeting planning, registration and housing, exhibit sales and marketing, and site selection services, has grown tremendously throughout the 90’s. Association Executives and Corporate Officers face enormous challenges in today’s vital but competitive marketplace, and as organizations are faced with doing more with less, the decision to outsource has taken on new and weightier proportions. Typically, the decision to outsource is driven by both strategic and financial forces. Strategically, many organizations have recognized that critical resources are not available internally, and that the needs of their membership or clientele are better served by focusing their staff on core services by outsourcing, this allows them to improve their organizational focus. Financially, organizations have identified the need to free resources for other more profitable purposes, to reduce operating costs, and to drive additional incremental revenues. As a result, the Institute reports that Organizations that outsource experience an average increase of 15% in productivity and quality, and an overall cost savings of at least 9%. If your organization is currently considering the utilization of an outside supplier, there are several key factors to consider in selecting a vendor/partner. First, what is the reputation of the vendor that you are considering? It is important that they are regarded as an expert in their field, have excellent technology resources, and be able to grow with your organization. Second, you should ask for, and carefully research their references. Research not only their contractual references but also hotels and other suppliers with whom they do business. Third, make sure to interview key staff members who will potentially handle your account to see if they fit personally and ethically. Finally, make sure to investigate the longevity of the firm in question. There are many “pop-up” organizations in the industry and your goal should be to establish a long-term partner for the future. So, now that you have decided to outsource and have selected a vendor/partner, how do you ensure a successful relationship? Here are some helpful tips: Create a shared vision for your project. Develop effective performance measurements for your relationship. Establish clear and precise communication methods and procedures. Look for value-added benefits for your organization. Define your expectations and involve your partner in the early planning stages of your project. Trust your vendor to perform the duties for which they were selected. Make sure you review the relationship regularly to maximize strengths and overcome weaknesses. The decision to outsource non-core services can be one of the most profitable and powerful decisions an Association or Corporation can make. Initially, some staff members may be apprehensive about letting go of specific job chores. Experience shows, however, that once staff time is more focused and allocated to core services, that both the organization and individual will prosper. For more information on this and related topics, please browse www.conferon.com.