Conferon Specs
Volume V - Issue 2

Corcoran/Conferon Expositions LLC is the
Newest Member of Conferon Services Family

On Friday, April 17, 1998, Corcoran Expositions, Inc. (CEI) and Conferon’s Marketing Resource Associates tradeshow division (MRA) merged in a joint venture. The new company is called Corcoran/Conferon Expositions LLC. As a result, Conferon’s ability to serve its customers has increased by over 400%.

With the merging of these two companies, this new venture will remain a separate entity from Corcoran Expositions (CEI), which will continue providing marketing and management services to its own customer base. CEI, based in Chicago, is one of the fastest growing tradeshow management and marketing services in the nation. The company manages or co-produces more than 20 shows annually.

As part of this merger, CEI will provide exhibit sales and management services to MRA’s client base. These companies include: Association of Local Telecommunications Services (ALTS), The Council of Recognized National Accrediting Agencies (CRNAA), Insurance Accounting & Systems Associations, Inc. (IASA), and The North American Menopause Society (NAMS).

MRA will continue to provide its clients with marketing communication and graphic design assistance from their Twinsburg, OH office.

“This joint venture allows both Conferon and CEI to focus on continued growth and delivery of exceptional service to our core businesses,” said David Lutz, CMP, Conferon’s Executive Vice President. “In searching for a partner for this venture, we conducted a nationwide search and Corcoran was the obvious choice. CEI will enable us to help our clients grow the exhibits revenue portion of their annual meetings and allow us to be a bigger and better player in the exhibit sales and management area.

“With this new relationship, we can offer the ‘best of breed’ services to our more than 300association clients.” Lutz goes on to say, “Corcoran/Conferon Expositions will give us a competitive advantage when trying to land new accounts.”

Corcoran/Conferon Expositions (CCE) is the most recent in a series of marketing partnerships by CEI to take advantage of the area of exhibit sales and trade show management. CEI was founded in 1990 by company President, Tom Corcoran, formerly Convention Manager for the National Restaurant Association (NRA). Tom decided to open his own trade show marketing company due to his success with the NRA Show and his keen interest in growing trade shows. His success and entrepreneurial enthusiasm was recognized by the University of Chicago’s College of Business, which inducted Corcoran into its Entrepreneurship Hall of Fame.

Tom’s staff includes: Ricky Iovino, Craig Boehmke, Kristina Galloway, Laurie Mokry, Al Natker, Michael Stevens, Marty Higginbotham, Debbie Corcoran, Lea Kallens, Nancy Gallagher, Sandy Mirzabegian, Ward Gill, Phillip Green, Carmelia Knight, Hattie Robinson, and George Sharko. These are all talented folks you may have already had an opportunity to work with. Conferon and MRA say, “Welcome!” to their newest team members.