The Web is Working!! No doubt about it, the Internet has changed the way we do business. What was once a gee-whiz novelty for leading edge firms is now a marketing communications staple for corporations and not-for-profits alike. The Web has proven itself as an information provider, image presenter, colorful educator, corporate recruiter, order-taker and revenue generator. Marketing Resource Associates (MRA) now serves up its expertise in association and corporation event marketing via the Internet. With the hiring of experienced webmaster, Lynn Geiger, Director of New Media, MRA can implement marketing plans that include digital communications strategies. We can apply our sophisticated event promotion tools, and award-winning content delivery systems via web technology. In addition to our full line of graphic design and marketing services, MRA will target your market, design your site, organize, structure and format your content, and get it up and running on the web. This can be done for your entire web site or as a conference or tradeshow “plug-in” to complement your existing site. Our capabilities include features such as: Animated graphics that add motion to icons, logos and pictures Hyperlinks, image maps and graphic elements used as buttons that jump to other pages On-line Forms that make it easy for respondents to get their information to you via check boxes, fill-ins, pull-down menus and other features We can also coordinate these services for you: Guest Registers where visitors can sign in along with questions and comments Secure Forms that allow sensitive information to be entered confidentially Mini-Slideshows that prove a picture is worth a thousand words Web Hosting that accommodates your web’s functions (through Exodus Online Services) MRA will provide turn-key services to develop a site that appropriately utilizes the interactive nature of the Web, then design the most efficient, cost-effective hosting solution. From exhibit marketing, sales and manage-ment, to digital promotion on the World Wide Web, MRA helps clients surpass their event marketing goals.